Christmas-Themed Carrie Poster Kicks Off Creative Twist On The Phone Campaign
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Nothing says “Happy Holidays” quite like streams of crimson-red blood dripping down the face of a girl with telekinetic powers as she tears her small-minded town apart, limb by limb. At least, that’s what Sony hopes now that they’ve Christmas-ized a new image of Chloe Grace Moretz for a quick and easy Carrie poster meant to keep the film at the top of our minds as we head into the new year.
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The image was posted to the movie’s Facebook page with the same phone number at the bottom that was released during New York Comic Con. But there's a twist. I’ll explain what happens after the poster:
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This is where the basic photoshopping of the Santa-hat Carrie grows more creative … and more intense. Call the number on the image, and you’ll get Moretz and Julianne Moore in character with recorded special audio messages for this holiday-themed promotion. It starts with Moretz warning people that her mother, a devout Christian, is taking the birth of Jesus very seriously. But once the promotion has your number, the studio will call you back with new messages almost immediately. I’ve been called back by Carrie and her mother three times since I placed the first call, and the message grows more disturbing with each new one.
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Sony gives you the opportunity to opt out of the call-back service, and I will … eventually. But for right now, I’m enjoying my creepy calls from Carrie and her overprotective mom. They’re giving me goosebumps. Great idea for a promotion, Sony. You’ve suddenly made me more excited for a film I already was anticipating. The Carrie remake will be in theaters on March 15, sinners.
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We reported pretty enthusiastically last month that Judy Greer, the actress known for roles both comic (Arrested Development) and more heartfelt (last year's The Descendants) had signed on to play the gym teacher in Carrie, the new planned adaptation of Stephen King's classic novel. After reporting it we were told by the studio's reps that no casting decision had in fact been made, so we had to put our enthusiasm for Greer on hold for a little while.
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Now, apparently all the contracts have been signed, and the news is free to get out there at last. MGM has confirmed today that Greer will indeed play the sympathetic gym teacher Miss Desjardin, and that Portia Doubleday has also been confirmed as Chris Hargensen, the girl responsible for a lot of teasing and suffering Carrie endures, including the famous bucket of pig's blood dumped on her at prom. While you'll have no trouble recognizing Greer thanks to her extensive film and TV work, Doubleday is more of a newcomer; she appeared opposite Michael Cera in Youth in Revolt, and more recently was on the short-lived TV series Mr. Sunshine. You also won't have too much trouble believing she's able to torment Carrie, played by Chloe Moretz-- Moretz is a 15-year-old playing pretty close to her actual age, while Doubleday is 24.
With Kimberly Peirce set to direct and Julianne Moore also starring as Carrie's obsessive, not-quite-all-there mom, Carrie is all set to go into production this summer in time to meet its March 15, 2013 release. We still don't really know how it can hold a candle to Brian de Palma's original adaptation, and Sissy Spacek's unforgettable performance as Carrie, but the cast is strong enough so far that we at least want to see how it turns out.