There are so many contests this year for the T20 World Cup. First there's Pepsi First Ball Ka Captain which allows you to bowl for the Indian team at the world cup.
Then there is Nickelodeon and LG which offer the winners a trip to watch matches at the world cup.
Tournaments are really getting interesting these days what with more interactions and involvement with consumers. It is no longer just watching a match on tv, it is more about involving the audience. And Pepsi's doing a great job of it with its unique prize of a chance to bowl with such great cricketers.